Google Analytics(GA)的進階概念-評量1題目及參考答案(中、英版試題)

評量1 (中文版)

1. 如果您在不同網域的多個網頁上加入預設 Google Analytics (分析) 追蹤程式碼,Analytics (分析) 會分開計算這些使用者和工作階段。

2. 在 Google Analytics (分析) 中,會傳送報表用資料參數的網址稱為什麼?

代碼

匹配

維度

指標

3. Google Analytics (分析) 追蹤程式碼何時會將網頁瀏覽匹配傳送至 Analytics (分析)?

每次有使用者點擊影片時

每次有使用者將商品加進購物車時

每次使用者在網站上執行搜尋時

每次使用者載入網頁時

4. Google Analytics (分析) 追蹤程式碼何時會將事件匹配傳送給 Analytics (分析)?

每次使用者進行設有網路瀏覽追蹤的動作時

每次使用者在預訂網站上完成預約時

每次使用者在日曆中加入事件時

每次使用者採取設有事件追蹤的動作時

5. Google Analytics (分析) 會使用什麼來區分新使用者與回訪者?(可複選)

瀏覽器 Cookie

人工智慧

隨機指定的專屬識別碼

不重複的序列識別碼

6. 使用者清除瀏覽器中的 Analytics (分析) Cookie 會怎麼樣?(可複選)

Analytics (分析) 會通知使用者需要設定新的 Analytics (分析) Cookie

Analytics (分析) 無法將使用者行為資料連結至追蹤程式碼所收集的過往資料

Analytics (分析) 會在下次瀏覽器載入已追蹤網頁時,設定新的唯一識別碼和瀏覽器 Cookie

Analytics (分析) 會自動辨識回訪者

7. 根據預設,Google Analytics (分析) 可以辨識得出透過不同瀏覽器和裝置執行了多個工作階段後回訪的使用者。

8. 根據預設,Google Analytics (分析) 中的工作階段會在幾分鐘後逾時?

5

15

30

60

9. 如要從已連上網路的裝置 (例如銷售點系統) 傳送資料給 Google Analytics (分析),您必須使用下列哪種功能?

資料匯入

瀏覽器 Cookie

網路通訊協定

Measurement Protocol

10. 如果將播放影片定義為事件目標,當影片在一個工作階段中播放三次時,Google Analytics (分析) 會記錄幾次目標轉換?

1

2

3

4

11. 下列何者是 Google Analytics (分析) 中的目標類型?(可複選)

實際連結

購物車

單次工作階段頁數/畫面數

時間長度

12. 如果您使用篩選器將某項資料排除在資料檢視之外,該資料可在三十天內復原。

13. 以下哪一個範圍可用於維度和指標?

事件層級、工作階段層級或交易層級範圍

地區層級、持續時間層級或使用者層級範圍

匹配層級、工作階段層級或使用者層級範圍

事件層級、持續時間層級或交易層級範圍

14. 研擬評估計劃時的步驟依序為何?

業務目標 > 主要成效指標 > 關鍵動作

主要成效指標 > 關鍵動作 > 業務目標

關鍵動作 > 主要成效指標 > 業務目標

業務目標 > 關鍵動作 > 主要成效指標

15. 評估計劃中的大型轉換是什麼?

用來評估業績的指標資料

使用者在網站上進行、可達成所列業務目標的主要動作

使用者採取的網站次要動作,且這類動作會促成主要動作

Google Analytics (分析) 評估工作專用的鍵盤快速鍵清單

Assessment 1 (英文版)

1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

False

2. What does Google Analytics call a URL that passes data parameters for reporting?

A tag

A hit

A dimension

A metric

3. When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user performs a search on a website

Every time a user loads a webpage

4. When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking

Every time a user makes a reservation on a booking site

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking

5. What does Google Analytics use to differentiate new and returning users?(select all answers that apply)

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier

6. What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

Analytics will inform the user that they need to set a new Analytics cookie

Analytics will not be able to associate user behavior data with past data collected by the tracking code

Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Analytics will automatically recognize returning users

7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True

False

8. A session in Google Analytics times out after how many minutes by default?

5

15

30

60

9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol

10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

1

2

3

4

11. Which are Goal types in Google Analytics? (select all answers that apply)

Destination

Shopping Cart

Pages/Screens per session

Duration

12. If data is excluded from a view using a filter, it may be recovered within thirty days.

True

False

13. Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope

Location-level, duration-level, or user-level scope

Hit-level, session-level, or user-level scope

Event-level, duration-level, or transaction-level scope

14. When defining a measurement plan, what is the order of steps?

Business objectives > KPIs > key actions

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > key actions > KPIs

15. What are macro-conversions in a measurement plan?

The metric data used to measure business success

The main website actions users take that accomplish stated business goals

The secondary website actions users take that lead to main actions

A list of keyboard shortcuts for measurement tasks in Google Analytics

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Tingyu

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