這篇除了評量4的題目以外還有完成活動的答案，4個評量都有拿到80%以上的話，填課後問卷就可以拿到結業證書了。
基本廣告活動與轉換追蹤
評量4(中文)
1. Google Analytics (分析) 需要哪三種代碼才能精確追蹤廣告活動？
媒介、來源與內容
媒介、來源和廣告活動
廣告活動、內容與字詞
來源、內容和字詞
2. 下列哪些代碼是標準 Google Analytics (分析) 廣告活動參數？(可複選)
utm_adgroup
utm_source
utm_medium
utm_content
3. 如要快速產生廣告活動代碼，應使用何種工具？
Measurement Protocol
區隔建立工具
網址產生器
目標選取工具
4. 如要在網址中加入自訂廣告活動參數，可使用哪些格式？(可複選)
www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale
5. 下列何者屬於 Google Analytics (分析) 中的目標？(可複選)
完成購買
訂閱電子報
執行成功的 Google 搜尋
提交聯絡資訊表單
6. 在 Google Analytics (分析) 中建立目標時，必須提供哪些資訊？(可複選)
目標名稱
目標類型
目標版位 ID
目標程序視覺呈現
7. 如果 Google Merchandise Store 設定「/thankyou」網址目標與「開頭為」比對類型，系統會將 www.googlemerchandisestore.com 的以下哪個網頁視為目標計算？
/thankyou.html
/thankyou.php
/thankyou/receipt.php
以上皆是
8. 使用者能運用 Google Ads 在哪些資源上打廣告？(可複選)
Google 搜尋
Google 多媒體廣告聯播網
Campaign Manager
Google AdSense
9. 啟用自動標記的作用為何？
在廣告活動網址中加入 Analytics (分析) 代碼
在廣告活動網址中加入 Google Ads 代碼
在網站網頁中加入廣告活動超連結
在網站網頁中加入 Analytics (分析) 追蹤程式碼
10. 如想知道哪些出價調整幅度可提高轉換率，應在 Google Analytics (分析) 中查看哪份 Google Ads 報表？
廣告活動
關鍵字
出價調整幅度
到達網頁網址
Assessment 4(英文)
1. Which three tags does Google Analytics require for accurate campaign tracking?
Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term
2. Which tags are standard Google Analytics campaign parameters? (select all answers that apply)
utm_adgroup
utm_source
utm_medium
utm_content
3. To quickly generate campaign tags, what tool should be used?
The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector
4. Which formats may be used to add a custom campaign parameter to a URL?(select all answers that apply)
www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale
5. Which are examples of Goals in Google Analytics? (select all answers that apply)
Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form
6. When creating a Goal in Google Analytics, which are required? (select all answers that apply)
Goal Name
Goal Type
Goal Slot ID
Goal Funnel Visualization
7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
/thankyou.html
/thankyou.php
/thankyou/receipt.php
All of the above
8. Google Ads lets users advertise on which properties? (select all answers that apply)
Google Search
Google Display Network
Campaign Manager
Google AdSense
9. Enabling auto-tagging does what?
Adds Analytics tags to campaign URLs
Adds Google Ads tags to campaign URLs
Adds campaign hyperlinks to website pages
Adds Analytics tracking code to website pages
10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?
Campaigns
Keywords
Bid Adjustments
Destination URLs
4–2完成活動題
來練習使用「所有廣告活動」報表吧！請前往 Google Merchandise Store 示範帳戶，並根據 2015 年 8 月 1 日至 31 日這段期間內的資料回答以下問題：
1. 在「廣告活動 > 所有廣告活動」報表的「客戶開發」下，「AW — Accessories」廣告活動帶來了多少新使用者？
1711
1872
2289
404
2. 在「廣告活動 > 所有廣告活動」報表中的「客戶開發」底下，「AW — Apparel」廣告活動的來源與媒介為何？
Google / search
newsletter / email
Google / cpc
Bing / cpc
3. 在「廣告活動 > 所有廣告活動」報表的「客戶開發」下，以下何者為「AW — Accessories」廣告活動中的前 10 大關鍵字？
Google 貼圖商店
Google 購物
Google 商品
(未設定)
4–3完成活動題
我們來練習使用 Google Merchandise Store 示範帳戶的目標資料吧。請根據 2015 年 8 月 1 日至 31 日這段期間內的資料回答以下問題：
1. 在「轉換」下的「目標總覽」報表中，「完成購買 (目標 1 轉換率)」這個目標的轉換率是多少？
0.41%
.69%
.93%
1.00%
2. 在「地理區域 > 地區」報表的「目標對象」底下，哪個國家/地區有最高的「完成購買 (目標 1 轉換)」目標轉換率？
美國
馬來西亞
英國
克羅埃西亞
3. 在「客戶開發」下的「所有流量 > 來源/媒介」報表中，哪個來源/媒介為「完成購買 (目標 1 達成)」目標帶來最多目標達成數？
flowdock.com/參照連結網址
Google / organic
(direct) / none
Google / cpc
4–4完成活動題
來練習如何使用 Google Ads 資料吧！請使用 Google Merchandise Store 示範帳戶，並根據 2015 年 8 月 1 日至 31 日這段期間內的資料回答以下問題：
1. 在「客戶開發」下的「Google Ads」>「廣告活動」報表中，哪一個廣告活動獲得的點擊最多？
AW — Electronics
所有產品
AW — Apparel
AW — Accessories
2. 在「客戶開發」下的「Google Ads」>「廣告活動」報表中，哪個廣告活動的單次點擊出價最高？
AW — Electronics
所有產品
AW — Apparel
AW — Accessories
3. 在「客戶開發」下的「Google Ads」>「關鍵字」報表中，哪個關鍵字的單次點擊出價最高？
Google 商店開幕
Android 襯衫
購買 Google 襪子
Google Chrome T 恤
4–2 Complete the activity
Let’s practice using the All Campaigns report for the Google Merchandise Store demo account. Use the dates of Aug 1 2015 — Aug 31 2015 to answer the following questions:
1. Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW — Accessories” campaign?
1711
1872
2289
404
2. Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW — Apparel” campaign?
google / search
newsletter / email
google / cpc
bing / cpc
3. Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW — Accessories” campaign?(select all that apply)
help
google sticker store
google shopping
google merch
(not set)
4–3 Complete the activity
Let’s practice using Goal data for the Google Merchandise Store demo account. Use the dates of Aug 1 2015 — Aug 31 2015 to answer the following questions:
1. Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?
.41%
.69%
.93%
1.00%
2. Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)” ?
United States
Malaysia
United Kingdom
Croatia
3. Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?
flowdock.com / referral
google / organic
(direct) / none
google / cpc
4–4 Complete the activity
Let’s practice using Google Ads data for the Google Merchandise Store demo account. Use the dates of Aug 1 2015 — Aug 31 2015 to answer the following questions:
1. Under Acquisition in the Google Ads > Campaigns report, which campaign had the most clicks?
AW — Electronics
All Products
AW — Apparel
AW — Accessories
2. Under Acquisition in the Google Ads > Campaigns report, which campaign had the highest CPC?
AW — Electronics
All Products
AW — Apparel
AW — Accessories
3. Under Acquisition in the Google Ads > Keywords report, which keyword had the highest CPC?
google store opening
android shirts
buy google socks
google chrome t shirt
其他考題連結:
Google Analytics(GA)的基礎知識-評量1題目及參考答案(中、英版試題)
